Visibility Management

Visibility, Managed For You

Stop posting randomly. Start building visibility.

Stop posting randomly. Start building visibility.

Most businesses don’t need more posts. They need their website, Google Business Profile, content and messaging working together to build trust, improve visibility and generate enquiries. That’s exactly what my ongoing visibility management is designed to do.

Social Media Isn't The Goal

Visibility Is.

People often ask me for “social media management.” What they usually need is something bigger.

If your website doesn’t build confidence… if your Google Business Profile isn’t optimised… if your content sends mixed messages… posting more won’t fix those problems.

Social media works best as part of a bigger visibility strategy, not as a standalone fix.

Strategic Social Media Content

Strategic Content Planning

We don’t just create content — we plan it around your services, your audience, and what your business actually needs to be known for.

Content Creation

Professionally designed, on-brand content with clear messaging designed to communicate value, not just fill space.

Consistent Posting

Maintain a consistent presence so your business stays visible and top-of-mind, without the stress of doing it yourself.

Website Integration

Content is designed to drive attention back to your website, to support your SEO, reinforce your messaging, and increase your chances of enquiry.

Choose Your Package

Whether you need consistent, professional content or a fully managed strategic partnership, there’s a package built around what your business actually needs.

Social Essentials
Social Growth
Strategic Visibility

Best for

Staying active online

Building stronger presence

Ongoing strategic management

Posts per month

12

12 + 3 optional

12 + 3 optional

Stories

Weekly

Weekly

Reels

2 per month

2 per month

Google Business Profile

Basic upkeep

Full optimisation

Full optimisation

Website, SEO, blog, ads

Up to 5 hrs/month flexible focus

Strategy & Customer Confidence Analysis

Quarterly strategic review

Minimum term

3 months

3 months

6 months

Investment

$550+GST/month

$850+GST/month

$1200+GST/month

Every business is different. These are starting points and can be tailored to your goals and current online presence.

Package Details

Included

  • 12 posts/month
  • Basic content creation (client supplied photos/info where possible)
  • Posting & scheduling
  • Basic Google Business Profile upkeep (posts/updates, no full optimisation)
  • Facebook, Instagram & Google Business Profile, all square images
  • Simple monthly summary of what was posted/updated

Not Included

  • Website work, SEO, email marketing, blog content, quarterly planning, strategy calls beyond onboarding
  • Stories, Reels/video
  • Additional platforms
  • GBP optimisation & review responses
  • Additional posts for events/promotions/seasonal content

Included

  • 12 posts/month + 3 optional additional posts/month (reserved for time sensitive content — promotions, events, seasonal moments)
  • 1 post per week to Stories
  • 2 reels/month
  • Google Business Profile optimisation (updates, posts, review responses)
  • Facebook, Instagram, GBP, optimised images. Additional platforms available (same content, no extra creation)
  • Monthly summary report

Not Included

  • Website work, SEO, email marketing, blog content, quarterly planning, strategy calls beyond onboarding

Included

  • Initial Customer Confidence Analysis (CCA) to identify starting priorities
  • Up to 5 hours/month allocated to flexible focus areas, directed by ongoing priority (unused time does not carry over)
  • Quarterly strategic review report
  • Always-on baseline, same as Social Growth: 12 posts/month + 3 optional, weekly Stories, 2 reels/month, GBP optimisation, Facebook/Instagram/GBP optimised images, monthly summary report
  • Flexible focus areas: website copy/content, SEO, blog articles, AI search optimisation, branding/messaging, Facebook ad setup (ad spend not included)

Not Included

  • Website rebuilds (existing client discount/quote applies)
  • Paid ad spend
  • Third-party costs (e.g. stock photography, premium plugins)
  • Email marketing/campaigns
  • Landing pages for specific offers/campaigns

Anything above can be added or quoted on application — get in touch for pricing.

Sometimes the standard packages aren't the right fit and that's fine.

Some businesses need something more specific: a single platform managed in depth, a formal review process before anything goes live, or more involved content like carousels, video and campaign work.

For these situations, I build a custom package around exactly how you like to work, not a fixed post count.

Custom packages are typically suited to businesses who want:

Every custom package is quoted individually, based on the platforms, content types, and level of involvement your business needs.

What Makes Strategic Visibility Different

Social Essentials and Social Growth keep your content and profiles consistent, professional and active.

Strategic Visibility goes further. It starts with a Customer Confidence Analysis to identify exactly what’s holding your business back, then applies up to 5 hours a month to whatever will move the needle most: website copy, SEO, blog content, branding, or Facebook ad setup.

It’s not a bigger content package. It’s an outsourced marketing manager, backed by a quarterly strategic review to keep priorities on track.

A Typical Month with Strategic Visibility

Every month looks a little different, because every business has different priorities. I invest the time where it has the biggest impact.

Frequently Asked Questions

Social Growth keeps your content and profiles consistent and professional across your social channels. Strategic Visibility goes further. It starts with a Customer Confidence Analysis to identify what’s actually holding your business back, then applies up to 5 hours a month to whatever will make the biggest difference, whether that’s your website, SEO, branding or something else entirely. It’s not a bigger content package. It’s ongoing strategic management of your online presence.

Strategic Visibility is built on real strategy, not quick fixes, and that takes time to show results. I start with a Customer Confidence Analysis to understand exactly where your business stands, then work through priorities month by month. The improvements compound over time, so six months gives the work enough room to actually pay off, rather than judging it before it’s had the chance to.

Yes. Many businesses start with Social Essentials or Social Growth and move up once they’re ready for a more strategic, fully managed approach. I’m happy to talk through timing whenever it feels right for you.

Social Essentials and Social Growth include a set number of posts each month, so you know exactly what you’re getting. Strategic Visibility includes the same content baseline as Social Growth, with additional time each month directed toward whatever will benefit your business most, rather than simply adding more posts.

Yes, and it’s welcome. Using your own photos keeps your content authentic and can also reduce the time needed for content creation. If you don’t have suitable images, I can work with what’s available or discuss options with you.

Yes. Your content is provided in a spreadsheet link, so you can review it and make any revisions yourself directly. Content is copied from the spreadsheet exactly as it appears, so editing it there keeps everything accurate and avoids errors. Once the cut off date passes, content is scheduled and published as is. If you’d prefer a more hands on process where I make the revisions for you, that’s something I can set up as a custom package.

No. For Strategic Visibility, I can set up and configure a Facebook ad campaign as part of your monthly hours. Ad spend can either be paid directly by you to Meta, keeping your budget in your control and separate from my fees, or I can work with an agreed budget and manage it on your behalf.

Both packages run on a 3 month minimum term, then continue month to month after that. This gives enough time to see consistent results without locking you into a long term commitment.

Yes. Some businesses need something more specific, like a single platform managed in more depth, formal approval before anything goes live, or more involved content such as carousels and video. In these cases, I put together a custom package based on exactly how you like to work, with pricing quoted individually.

Ready To Improve Your Business Visibility?

If you’re looking for more than someone to post on social media, let’s talk. I’ll look at your current online presence, identify the biggest opportunities, and recommend the right level of support for your business.